All the little things that we do.

Principles of our approach.


The point of an interior design website

The point of your website is to get a client to reach out to you either by phone or in person. Before they speak with you, they'll want to confirm via your website that you are a pro and an expert.


Minimalism is when every element on an interior design website has purpose and value and contributes to the overall objective. No space is filled unnecessarily. Every detail counts. As a result, the visitor trusts that everything on your site is worth looking at. Much of our work revolves around creating a minimalist environment for your interiors to stand out.

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Using magazine style layouts

Magazine style page layouts can add glam to your interiors. We believe that as much as possible viewing interiors should feel like flipping through a magazine, rather than clicking through a website.

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Laying out your approach

Your visitors have likely seen many beautiful photos of interiors recently. We believe what can help you stand out is articulating what you stand for within the field of interior design.

Fitting on every device

In today’s online environment, over 50% of visitors arrive via mobile device. A website should fit perfectly on mobile phones, tablets, and computers. Period.


Writing for busy people

Keeping most paragraphs to 50-100 words helps keep the attention of impatient readers. Also, this paragraph length will fit nicely on a mobile screen without the user having to scroll to finish an idea. Text on a website should be a series of ideas contained to small snippets.

A compelling bio page

You are the centerpiece of your business. Clients choose you as much for who you are as what you've done. We believe your bio should speak directly to what will feel relevant to the reader. For example: areas of expertise, particular accomplishments and milestones, types of clients you've worked with, names of A-list clients you've work with, special skills and capabilities, unique services and products you offer, notable publications, members on your team, affiliations, and educational background.

Using buttons

With over 50% of website visitors arriving via mobile device, we believe a website experience should feel tactile, with easily clickable buttons that guide visitors through a website.

Giving a concise overview

An overview quickly confirms to visitors that they have come to the right place. It's especially helpful to answer the following questions: 1) who is this service for? 2) how does it work? 3) how much does it generally cost?

Showing your face

Earning a visitor’s business often requires creating a feeling of connection. This is especially true in service businesses. One way to connect is to show your face. Strangers will be more likely to reach out if they at least know who they are contacting.



    Allowing space to breathe

    Plenty of photos and spacers between text blocks allow your visitors the opportunity to digest information. This is vital to keep visitors engaged throughout your website. 

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    Presenting a neat & clean feel

    When your interior design website feels neat, your client is more likely to assume that you will do beautifully neat work for them as well.

    Including key search terms for SEO

    SEO stands for "search engine optimization". It should be known what search terms a website you'd like to rank for on search engines. These words should be used throughout the website, both in the text as well as in the backend metadata (page descriptions and image tags).

    Defining the voice

    When a visitor arrives, they are intuitively grasping for who is speaking to them. Just like in a book, it should be established early who is speaking. If you are a solopreneur, consider speaking in the first person to create a connection with your visitor.

    Using contrasting fonts

    Using different fonts for headings and body text can help visitors skim and scan the site. Headings are usually larger or with heavier weight than the body text. Body text should use a simple and very legible font.

    Showing social proof

    Sharing testimonials and social media activity can reassure visitors that you are connected. This can be instrumental in earning your visitor's trust.

    Calling your visitors to action

    What do you want your visitors to do after visiting your site? Usually the objective is to have them call you or to buy an initial consultation. The framework and layout of the site should be set up to lead visitors to that action. One way we like to do this is by placing a button in the website header.

    Avoiding redundancy

    Unnecessarily repeating information can make a site feel bloated and sloppy instead of clean and minimalist. Note that there is definitely a difference between redundancy and repeating something for emphasis.

    Being mind readers

    Anticipating what your visitor wants to know next helps us make your website feel effortless. Then, as a visitor begins to trust your website, they will relax and follow along it leads them through. Web design can be like orchestration of your visitor's attention. One way we do this by placing a clear call to action at the end of a page.

    Hitting all the points

    Here’s a list of things your visitors will likely be looking for

    • Samples of work
    • Testimonials
    • An informative about page
    • A clear terms page
    • At least a ball park price range