Does your website answer these key questions?

Would you agree that the purpose of your website is to showcase your work and answer certain key questions? I believe the more key questions you are able answer, the more likely a client will reach out to you. Do you agree? Here are some questions I've come up with. Are there any you would add to this list?

QUESTIONS

  • Where are you located?
  • What type of design do you do? (Residential, commercial, hospitality, other?)
  • Do you have any specialties/expertise? (Kitchens, bathrooms, color, window treatments, etc)
  • Is there something unique about the way you work?
  • How do you price your work? (flat rate? hourly? other)
  • What’s your process? (in general)
  • How do you work? (software, communication)
  • How long does it take?
  • Do you have an ideal client type? What do they value? (Service, Quality, Price)
  • What if I don’t like the outcome of the work?
  • What’s your story?
  • What’s the first step to working with you?

The other questions is HOW and WHERE on a website to answer these questions. The easiest way is to put them on a FAQ page. This minimizes the number of pages on your site, keeping your site feeling simple, elegant, and easy to navigate.

Yian Q