How much information should you give on your interior design website?

How much information should you give on your website? How much info do your ideal clients need before having the confidence to reach out to you? Is it better for your website to be vague or informational?

VAGUE

With some clients, often less is more. Usually, vague websites let the photography to do the talking. Being vague can be seductive, whereas giving lots of information or using sales oriented language may actually turn them off. If the client is extremely wealthy there's a good chance they've worked with an interior designer before and thus may need less assurance regarding process and pricing. They may likely be looking at your website merely to view your work and to confirm you can mix well in their echelon of society. Here are a few examples of websites that are relatively vague.

DRAKE ANDERSON
WELLY LAI
CHRISTOPHER COLEMAN

INFORMATIONAL

Some clients will likely want to know more information before they have the confidence to reach out to you. They likely have never worked with an interior designer before and they generally want you to spell out the value of hiring you and perhaps even why they should hire an interior designer at all. In some cases, these clients feel nervous they will be overcharged or find themselves in an embarrassing predicament. Thus, for these clients, it's more important to spell out your process and perhaps even how you price your work to give them confidence to reach out to you.

HEATHER BENTLEY
ORLOV DESIGN CO.
PAPER MOON INTERIORS

SOMEWHERE IN BETWEEN

Of course, this distinction between vague and informational is not a strict polarity. It is more like a spectrum, and every designer generally falls somewhere on this spectrum. Designers who fall somewhere in the middle generally aim to give enough information while striving for a brand that feels simple, elegant, and luxurious.

DESIGNS BY HUMAN
MARIE FLANIGAN
DCI STUDIO

WHAT FEELS RIGHT FOR YOU?

Where do you believe you should position yourself on the spectrum of "vague vs informational"? The answer to this question may depend on the type of clients you wish to attract. Generally speaking, vague is a better approach for luxury clients, wouldn't you agree. 

Your choice may also depend on the size of your portfolio as well as the quality of the photography. It's hard to be vague unless you've got bangin' photos to do the talking for you.

Keep in mind as you view the example websites above that a vague website need not be chic, and an informational website need not be spunky.

Yian Q