Imagine writing a glossary on your website
Have you ever considered including a glossary on your website? Think about it: there are tons of interior design terms like sourcing, purchase order, change order, and vendor. While your client may THINK they have an idea what these mean, they likely don't quite understand how those words are used in your workflow. So at a very basic level, including a glossary on your website can help communication between you and your clients. Here are two websites I designed with glossaries:
HERE'S A SAMPLE GLOSSARY ENTRY
Here's an entry I helped one of my client, Heather Bentley, write:
"In the design industry, the word “vendor” means a supplier of an item. This could be a manufacturer or a seller. This includes fabrics, furniture, art, materials, paints, accessories. The relationship between a designer and vendor is mutually beneficial and a good one will have a lot of loyalty between the two parties, thus providing better service to my clients. Many vendors are “to the trade only”, which means they offer very competitive rates to vetted designers only, which translates to better value for my clients."
HERE'S WHAT YOU COULD INCLUDE IN EACH GLOSSARY ENTRY
- The definition
- Additional details that help the reader understand the context behind word.
- Why they should care about this word. How it helps them. What’s in it for them?
- How it fits into your design process.
WRITING A GLOSSARY ESTABLISHES YOU AS AN EXPERT
If you can explain these design terms, then chances are your clients will look to you as an interior design authority. This sets the foundation for a healthy relationship between expert and client.
WRITING A GLOSSARY HELPS YOUR CLIENTS UNDERSTAND YOUR PROCESS
When writing the definition to each term, write from your experience and explain how that term fits into YOUR process. For example, don't just define WHAT a change order is; explain WHY a change order can be important in your business and HOW YOU complete one. Write your glossary in a way that feels personable and relevant to your business, and watch how your clients will love you for it. Oh, and PS, writing a glossary will probably help you understand your own process better too, especially if you happen to be a designer just starting out.
WRITING A GLOSSARY CAN HELP WITH SEO
Wouldn't you like to be found by someone searching for this term: "What does purchase order mean". Chances are this is someone looking to learn more about interior design.
TIP: INCLUDE IMAGES IN YOUR GLOSSARY
A glossary need not be all text. Throw some images in to spice it up. Why not, right?
HERE'S WHY YOU MIGHT NOT WANT TO WRITE A GLOSSARY ON YOUR WEBSITE
If you are going after extreme luxury clients, you typically want your website to feel brief, concise, and to the point. These luxury clients are less interested in learning about design and more interested in paying you to do your job well. Thus, in this case, including a glossary on your website may not be the right move.
Try creating a glossary on your website if you want to take advantage of the benefits listed above. Also, consider repurposing the entries of your glossary by posting your definitions on social media (use Canva to easily create the graphics). Imagine the buzz you can create by helping your audience learn more about interior design and your business, all at the same time. So give it a go, and if you have any questions. Feel free to reach out. I'd be happy to speak with you.