Brand Identity

INTRO

Dear Designer,

Please answer and send me the following questions in a document. Microsoft Word or Google Docs works well. The purpose of this reflection exercise is to draw out the core identity of your brand. The ideas that are born from your answers to these questions may appear on your site, or they may simply us express your brand through your website.

Feel free to answer as much or as little as feels right. However, 1-3 sentences is generally sufficient. Remember: these questions are aimed at drawing out raw content, so don't worry about the particular words you use. It's more important that you answer naturally and honestly. Later, together we can work through the final language. Also, sometimes, I intentionally ask a question in a slightly different way. Don't worry if your answers are similar. There are no wrong answers in this exercise. If you get stuck, skip the question and come back later. Relax and enjoy. If you have any questions, feel free to reach out.

- Yian.


BRAND IDENTITY EXERCISE

CLIENTS

Describe your ideal clients (demographic, income level, education, interests, etc):
My clients generally want…
The way my clients usually express this is...
My clients often struggle with...
My clients hire an interior designer because…

WORK

What types of spaces have you designed? (ex: residential, high-end residential, restaurants, office spaces, etc)
What types of spaces are you looking to design?
What type of custom work (if any) do you incorporate into your work?

MISSION

The goal of my work is to...
The way I do this is by...
I envision a world in which...

POINT OF VIEW

I believe a home should…
My job as a designer is…
To me, good design is…
At the heart of my approach to interior design is…

BENEFITS

I specialize in...
What sets me as a designer apart is...
One of my super powers is...
Clients often choose me because…

METHODOLOGY

What I'd like people to know about HOW I work is this...