Client letter

INTRO

Dear Designer,

Please send me a letter written to your clients. Microsoft Word or Google Docs works well. We may end up using this letter on your website, or it may simply help us ensure your website is truly speaking to the needs of your clients.

Writing a letter to your clients can also be a powerful way to create connection with a potential client. It's your chance to express empathy for their needs and tell them plainly how you can help them meet those needs. Allow yourself to relax and speak from the heart. Don't worry about the words you use. The important thing is to get the ideas down. Later we can work through the language together if necessary. When writing, it may help you to imagine one single client. If you feel stuck with this exercise, feel free to reach out to me.

- Yian


SENTENCE STARTERS

In your letter you may like to use these sentence starters:

  • I understand...
  • You want...
  • You struggle with...
  • Here's how I can help...
  • Together we will...
  • The first step to working with me is...

SAMPLE LETTER LENGTH

The following is latin text, used merely to show a successful length of a letter on a website.

Dear Homeowner,

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat.

Sincerely,

Designer's name.