EVALUATING A WEBSITE


Use the following criteria to assess how well your website is doing. If you'd like clarification on any points below, feel free to reach out.

12 CRITERIA

1. Does it feel clean & easy to use (layout, imagery, navigation)

2. Does it feel complete (Does it hit all the key points of what should be on that website?)

3. Does it feel thoughtfully written & succinct (no more than one screen full of text before a photo, video, or page transition)

4. Does it feel fresh (Are the portfolio, blog, testimonials up to date?)

5. Does it feel guided (signposts, tactile buttons)

6. Does it feel beautiful (photos, font, colors)

7. Does it feel personal enough (reveals enough personality)

8. Does it feel cohesive (voice)

9. Does it feel endorsed (social media, testimonials)

10. Does it feel credible & authoritative (publications, awards, approach page, blog)

11. Does it feel actionable (Is it obvious what to do?)

12. Does it feel polished (Are there obvious flaws such as typos, missing links, etc)


GRADING SYSTEM

A+ Hit's all 12 criteria all on the list (note that it's VERY rare for me to come across an A+ site. In fact, I'm not sure if I ever have!)

A Missing 1 criteria on the list

A- Missing 2 on the list 

B+ Missing 3 on the list 

B

B-

C+ 

C

C-

D+ 

D 

D- 

E Missing all 12 criteria on the list