DISCOVERY SESSION QUESTIONS

I have refined this discovery session down to 75 key questions. Answer as much or as little to each question as feels right. If necessary, we can finish this discover session in more than one phone call.

For some of these questions, an answer may come very quickly to your mind. With others, no words may come to mind. It's all good either way.

Some questions I ask are aimed at bringing to life the language that may eventually appear on your website. Other questions simply help me you as a designer and as a person so I can best present you to your audience with authenticity.

[Note to self: "do not announce sections. Simply say: I'd like to switch gears not and ask you about _____"]


1. BASIC (11)

Where are you based?

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What areas do you serve?

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What do you say when people ask what you do?

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What's your business name?

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What's the full name you use for yourself in business?

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What projects are you looking to attract?

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What design projects have you done?

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Are there any interior design projects you HAVEN'T done?

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Do you have a vision for your business?

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Do you have a mission for your work?

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What are your goals moving forward?

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What does your work mean to you?

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2. PERSONALITY (5)

What adjectives might you use to describe yourself as a person?

For example: bubbly, shy, energetic, mellow, extroverted, introverted, etc.

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How does music fit in your life? Name some music you've listened to recently.

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Who are you at the party?

The MC
The quiet one sitting in the corner
The musical act
The cook
The security guard

The clown
The silent investor
etc

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On a scale of 1-2, how formally vs casually do you speak in a business setting?

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In general, how do you feel introducing yourself and your work in front of a small group of people?

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In general, how would you describe you way being with people?

ex: shy, talkative, formal, casual, etc.


3. ABOUT YOUR CLIENTS (7)

About how many clients have you worked with?

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Do you have a finish to this sentence: "I work a lot with..."

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Name some professions of your clients

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What do your clients value?

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What are some reasons your clients would hire an interior designer?

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Are there any clients you are actively looking to work with?

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Describe one of your favorite clients you’ve ever had.

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Describe one of your most nightmare clients you’ve ever had.

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Do you know what’s important to your clients?

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Based on what you know about your clients, is there any particular reassurances you believe they generally like to have before reaching out to you for a consultation?

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4. SERVICES (6)

What services do you offer? (name all)

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Are there any service you DON’T you offer?

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What’s the favorite service you offer?

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What’s your least favorite service you offer?

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How do you structure your services?

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Do you do any custom work?

Custom built-ins, upholsteries, etc

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5. PROCESS (9)

How do you work (described your process)

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What questions do you ask your clients?

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Is there anything particular about the way you work, compared to other designers?

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Is there any part of the design in particular that you start with?

Ex: fabrics, floors, etc

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How long does the process usually take on the short end? Long end?

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Do you use any cad software or freehand drawings to present the design concept? 

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Have you ever had a situation where the client was not satisfied with the design? What happened?

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What’s the first step to working with you?

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What's the first thing you want people to do after visiting your website?

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6. POINT OF VIEW (14)

What do you say when people ask you "What's your style?"

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How might others describe your work? Your aesthetic?

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Are there any particular elements commonly found in your work? Particular pieces? Patterns? Textures? Colors? Motifs?

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How does art fit into your designs?

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Describe the next project you'd like to do.

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Describe a project you would NOT find in your portfolio.

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Is there any particular way to describe your approach to designing a space?

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Are there any particular designers or traditions of design that have influenced your own work?

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How would you describe "bad design"

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Are are there any particular pieces or techniques you would never use in interior design because you simply don't like them?

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If you were to design a show-house (with no client), what might that dream space look like?

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Are there any words, images, or ideas that are inspirational to you in your design.

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Show a designer a blank room and ask: “Imagine you are standing in this space and you find a note on the wall that says: make me feel wonderfully...

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Is there a particular ethos that drives your approach to design?

Ex: "Everybody's different", "Life is meant to be enjoyed", "The right home makes it possible to dream."

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7. WHAT SETS YOU APART (4)

What makes you good at what you do?

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What is anything that sets you apart from other interior designers?

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What’s a moment in your work you really enjoy?

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What might a happy client to say to her friend about you?

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8. PRICING YOUR WORK (3)

How do you price your work?

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When do you talk price with a client?

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Do you know how your price compares with your competitors?

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9. STORY (6)

What’s your story? (Why do you do what you do? Why did you start this company? How did you come to be where you are now?)

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Do you have a vision for your life

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Do you have a why within your work?

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What’s your work history?

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What’s your educational history?

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Is there any personal history you like to share with clients?

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10. WEBSITE (5)

Describe how you want to feel when you visit your own website.

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Describe how you want others to feel when they come to your website?

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Is there anything you want them to think?

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Off the top of your head, do you have a sense of how much of the essence of yourself you want reflected in your new website?

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If there was a page of your website called "Just for Fun", what might be on it?

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Are there any fonts you like?

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Colors?

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Logo?

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11. OTHER (5)

Of these three, which two do you excel in any two over the other third: value, service, quality.

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Have you been recognized for your work? In what ways? (For example: press, awards, interviews)

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Are there any clients I could speak with briefly about what they enjoyed about working with you?

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How do you feel hearing your voice on tape?

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Is there anything else you think is important to know about you and your work?

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