What makes me different?
What I offer goes beyond just the design of your website. I help you communicate your unique value to your target client. My experience with web design, photography, videography, and copywriting allows me to help you with each aspect of communicating your brand message. Unlike most web designers, I actively help my clients with copy-editing, and I offer suggestions and perspective each step of the way. With me, you’ll have a guide, from start to finish, and beyond. Also, unlike most web designers, I understand the design industry and frequently engage in the design community. In 2017 I attended High Point Spring, Brooklyn Designs, D&D Spring Market, NY NOW, Vegas Market Summer, BOLD Summit, High Point Fall, What’s New What’s Next, and BDNY.
How does it work?
The project happens over a series of phone call sessions (typically 4-6 calls total, typically 1 per week), which are mainly used for planning and feedback. During these phone call sessions, I will share my computer screen with you using Join Me – a web based screen sharing software. Screen sharing is vital in allowing you to give me instant feedback so we can make decisions quickly and easily. Between these phone call sessions, Homework is assigned using Trello – a web based task management tool. Communication during the project is done in Trello and by email. The project is finished once the website is live.
What will a client need?
- A computer with Google Chrome web browser
- 2 hours per week to meet with me by phone
- 1-2 hours per week for homework
- Photos of your work
- Willingness to write
How long does a website makeover take?
Typical project timeline 4-6 weeks, which takes place during 2-hour phone call sessions, once per week, with homework in between.
How does communication happen?
Most communication between us will happen by email, through the Trello task management tool, and during our scheduled phone call sessions. I generally respond to emails Monday through Friday. I generally don’t text about projects, though you can always feel free to text hello.
How would I describe my ideal client?
My ideal clients are Interior designers and other creative entrepreneurs. They are generally the main decision maker for their company. They are generally comfortable using a computer. They have high standards and close attention to detail, but they also are able to trust an expert.
Can a client keep their current domain name?
Absolutely. Your domain name can be pointed to your new website at the time of launch. Note that your old website hosting will no longer be necessary. I build on the Squarespace platform, which hosts all its websites on it's own reliable servers.
What will happen to a client's old website?
Your old website is literally a collection of files on a server. After launching your new website, subscription to your old server can be discontinued. The essence of your website is the content itself. Think of a website redesign as transcribing words from an old tattered book into a freshly bound book. The essence of the book is the words, not the pages they are printed on.
Will a client be able to keep the SEO juice (search engine optimization) they've built up with their current website?
Yes. SEO juice is contained in the URLs of your website, not in the actual files of your old website. When we redesign your website, we will take care to use the same URLs are your current site in order to avoid losing any SEO juice.
Will the website look good on mobile phones?
One hundred percent. All our websites adjust to any device. Try it for yourself. Open any website in my portfolio on your mobile phone.
Why pay a web designer when there are free options?
For the same reason someone might prefer to pay an interior designer to design their home rather than doing it themselves: professional design and implementation. Also, what I offer goes beyond just the design of your website. I also help you with brand positioning and copywriting.
Why invest in a website?
In short, a good website helps you land projects with your ideal clients. Clients will look to your website for answers to common questions and also to validate your legitimacy and professionalism. A good website sends the right signals] and gives your clients confidence in you so that by the time you speak together, the conversation can focus on the important details.
Do you offer any discounts?
Yes. If you and a friend both sign up for a website, you'll each receive a discount. See my price list for details. While each project and client may be completely different, I treat the fee structure the same for everyone.
Can a client update their site themselves after launch?
Yes. Because I build on the popular and client friendly Squarespace platform, your website is able to easily evolve with your business. Clients who are comfortable using a computer can do basic tweaks and modifications to their site after launch without relying on a designer, and I can even walk you through your website backend in our one-on-one training.
Can another web designer work on a site after launch?
Easily. Many designers are now familiar with the Squarespace platform, and sharing access through the Squarespace backend requires merely a click.
What if a client is oblivious to all things website related?
My clients may have varying levels of web knowledge and sometimes don't even know which questions to start with. Rest assured, I'm here to answer your questions.
Can you create websites for clients other than interior designers?
Yes. While I do specialize in interior designers and other creative entrepreneurs, I can work with others.