WEBSITE PITFALLS


1. DOES YOUR SITE FEEL EASY TO READ AND EASY TO NAVIGATE?

  • Does your site avoid reader fatigue by presenting text in succinct segments, separated images, headings, accordion style lists, etc.
  • Is font choice, text size, and text color easy to read on all devices
  • Is the navigation bar easy to find on all devices?
  • Does your navigation place your core pages front and center?
  • Does your navigation feel light and not overwhelming?
  • Is each navigation item labeled how your audience would look for that information?
  • Is it easy to flip through photos within particular galleries?

Why this matters: Above all else, your website should be pleasant to use. If not, your visitors won’t stick around for long.


2. DOES YOUR WEBITE SPEAK TO YOUR VISITOR’S NEEDS?

  • Does it show that you understand your visitor’s needs and offer solutions to those “pain points”
  • Does it highlight aspects of your work that your reader wants to hear
  • Does it speak in the tone and style fitting with your target audience?

Why this matters: It’s often said that rule #1 of good selling is to speak in your audience’s laymen language rather than using industry specific jargon that might not resonate with your audience on a gut level.


3. CAN YOUR VISITOR GET A SENSE OF WHO YOU ARE AS A PERSON?

  • Does your bio page engage the visitor from beginning to end and hit the hot button aspects your visitor will want to hear?
  • Does your profile photo look professional and approachable?
  • Can your visitor see you and hear your voice through a video? (this is a huge bonus, and I would even argue that it can be essential).

Why this matters: When your visitors can see you and hear your voice, they will connect with you and trust you more so than if they can only read your words.