1. DOES YOUR SITE FEEL EASY TO READ AND EASY TO NAVIGATE?
Does your site avoid reader fatigue by presenting text in succinct segments, separated images, headings, accordion style lists, etc.
Is font choice, text size, and text color easy to read on all devices
Is the navigation bar easy to find on all devices?
Does your navigation place your core pages front and center?
Does your navigation feel light and not overwhelming?
Is each navigation item labeled how your audience would look for that information?
Is it easy to flip through photos within particular galleries?
Why this matters: Above all else, your website should be pleasant to use. If not, your visitors won’t stick around for long.
2. DOES YOUR WEBITE SPEAK TO YOUR VISITOR’S NEEDS?
Does it show that you understand your visitor’s needs and offer solutions to those “pain points”
Does it highlight aspects of your work that your reader wants to hear
Does it speak in the tone and style fitting with your target audience?
Why this matters: It’s often said that rule #1 of good selling is to speak in your audience’s laymen language rather than using industry specific jargon that might not resonate with your audience on a gut level.
3. CAN YOUR VISITOR GET A SENSE OF WHO YOU ARE AS A PERSON?
Does your bio page engage the visitor from beginning to end and hit the hot button aspects your visitor will want to hear?
Does your profile photo look professional and approachable?
Can your visitor see you and hear your voice through a video? (this is a huge bonus, and I would even argue that it can be essential).
Why this matters: When your visitors can see you and hear your voice, they will connect with you and trust you more so than if they can only read your words.