The House Digital website grading system

A Mobile responsive, Easy to use, no obvious flaws

B Mobile responsive, Easy enough to use, only a few flaws

C Mobile responsive but some careless layout, a bit difficult to use, some flaws

D Not mobile responsive, usable, some flaws

E Not mobile responsive, difficult to use, many flaws

F No website or website uses flash


The House Digital website grading system V2

IN NO PARTICULAR ORDER

1. Feels clean & easy to use (layout, imagery, navigation)

2. Feels complete & up to date (portfolio, testimonials, blog)

3. Feels thoughtfully written & succinct (no more than one screen full of text before a photo, video, or page transition)

4. Feels fresh (portfolio, blog, testimonials)

5. Feels guided (signposts, tactile buttons)

6. Feels beautiful (photos, font, colors)

7. Feels personal enough (reveals enough personality)

8. Feels cohesive (voice)

9. Feels endorsed (social media, testimonials)

10. Feels credible & authoritative (publications, awards, approach page, blog)

11. Feels actionable (obvious what to do)

12. Feels polished (No obvious flaws such as typos, missing links, etc)

 

A+

A

A- Missing 1 on the list

B+

B

B-

C+ 

C

C- Doesn't have a website

D+ 

D 

D- 

E


NOTE ON MOBLE RESPONSIVE: When you find a website that seems to be not mobile responsive based on dragging your browser window in, it cannot be 100% concluded that the website is in fact not mobile responsive. To truly confirm this, you must check using your mobile phone.


COMMON WEBSITE FLAWS

  • Careless layout (lots of illogical gaps)
  • Broken links
  • Text is too small to read easily
  • Lack of powerful home page
  • Lack of any call to action
  • Lack of project introductions
  • Difficult to navigate
  • Obviously hasn't been updated in a long time (common clues include outdated blog, empty image block, broken code)
  • Special effects that slow the loading of the site
  • Too much text. Not enough varied layout to maintain visual interest.
  • The website requires the visitor to scroll sideways
  • Busy backgrounds that make text difficult to read