Website SEO & Graphics
Dear Design Assistant,
This page summarizes the details and instructions related to a specific job I call "Website SEO & Graphics". Please have a look and let me know if you have any questions.
Thank you for your work 🙏
SUMMARY OF STEPS
Estimated total time needed: 4-6 hours (depending on your speed)
Step 1: I will add you as an administrator to a website and send you 3 image numbers from this page. I will also tell you if there are any pages for which ALT tags are not necessary (such as particular pages in the “NOT LINKED” section of the website. Please ask me about any pages you are unclear about.
Step 2: Create a Website SEO Document then insert Meta Descriptions and ALT Tags for each page of the website. (See video #1 below)
Step 3: Use Photoshop to create 3 graphics with the images I send you. (See video #2 below)
Step 4: Send me the Website SEO Document and the 3 graphics to firstname.lastname@example.org for final approval. (Send the text document as a .doc or .txt file) At the bottom of the document, tally up the number of ALT tags written, meta descriptions written, and graphics created. Then calculate the amount earned.
Step 5: Once approved, I will send payment.
(payment method: Paypal)
Task must be completed within 1 week from acceptance of the job. Penalty: $5/day late. Also, $5 penalty for each round of corrections needed.
VIDEO #1: META DESCRIPTIONS & ALT TAGS
1. Write meta descriptions on Website SEO Document. View sample Website SEO Document →
2. Insert meta descriptions on each page of the site.
META DESCRIPTION FORMULAS
HOME: [use SEO description]
ABOUT: [use SEO description]
PORTFOLIO: View projects by ___________ (name of designer/firm)
EACH PORTFOLIO PAGE: ________ (project name) is a project by ________ (name of designer/firm)
EACH PORTFOLIO BEFORE PAGE: View before photos for the _________ (project name) by __________ (name of designer/firm)
SERVICES: View services by ______ (name of designer/firm) including ________ (name of a couple services)
PROCESS: View the process of __________ (name of designer/firm).
TESTIMONIALS: View testimonials written by clients of __________ (name of designer/firm)
BLOG: View the blog of _______ (name of designer/firm)
PRESS: View press articles written about _______ (name of designer/firm) by publications including _______ (names of a couple publications)
VIDEOS: View videos by ______ (name of designer/firm)
Q&A: View questions and answers with principal designer ____________ (name of designer).
FAQ: View frequently asked questions for ______ (name of designer/firm)
STEPS OF SERVICE: View the steps of service for ______ (name of designer/firm)
FEEDBACK FORM: Client feedback form for ______ (name of designer/firm)
INSTAGRAM: View the Instagram feed of ______ (name of designer/firm)
SHOP: View the shop of ______ (name of designer/firm)
QUESTIONNAIRE: View questionnaire for ______ (name of designer/firm)
CONTACT: Contact ________ (name of designer/firm) today to inquire about your project.
META DESCRIPTION EXAMPLES
HOME: Studio James is an interior design firm based in the Vail Valley of Colorado focusing on secondary residences within luxury mountain markets.
ABOUT: Studio James is an interior design firm based in the Vail Valley of Colorado focusing on secondary residences within luxury mountain markets.
PORTFOLIO: View projects by Studio James.
EACH PORTFOLIO PAGE: Bluebell Way is a project by Studio James
SERVICES: View services by Studio James including design consultation and full service interior design.
PROCESS: View the process of Studio James.
TESTIMONIALS: View testimonials written by clients of Studio James.
BLOG: View the blog of Studio James.
PRESS: View press articles written about Studio James by publications including Traditional Home and Elle Decor.
VIDEOS: View videos by Studio James
CONTACT: Contact Studio James today to inquire about your project.
Note: each meta description should not exceed 250 characters.
1. Write list of ALT tags on a text document.
2. Insert ALT tags for each image on site. Note that different image types have different ways to add the ALT tags see this article for instructions.
ALT TAG FORMULA
Formula for room: [adjective (optional)] [room name] with [contents of room]
Formula for other types of photos: use your best judgement.
ALT TAG EXAMPLES
Victoria Jones, principal designer of Studio James
Luxury living room with cream and black furnishings
Modern kitchen with spiral staircase leading through the ceiling
Bedroom with sliding wooden door
Outdoor garden area with two wooden seats
Bright breakfast nook with orange chairs
Bedroom with attractive exposed wood ceilings and mirror hanging above bed
Note: do not use a period in the ALT tags
VIDEO #2: GRAPHICS
1. Download 3 images from this page based on what image numbers I ask to be done.
2. Take 3 different screenshots of the website with correct aspect ratio for the device in the graphic. This will be the trickiest part. You will have to use a bit of trial and error in order to find the right ratio.
3. Place screenshots over image, using photoshop layers, then export as JPG.
VIDEO #3: 301 Redirects
1. Create table of 301 redirects on Website SEO document View sample Website SEO Document →
2. Add 301 redirects to website.