Workbook


INTRO

Dear designer,

Thank you and welcome.

My creative process is collaborative. This means that while I do most of the heavy lifting throughout the project, there is certain information I will need from you in order to help you present your message clearly and persuasively. I have created this workbook to make this experience as enjoyable and meaningful as possible. Each link below will take you to an individual reflection exercise. Note that each reflection will likely take 20-40 minutes to complete. Obviously, the sooner you complete the reflections, the sooner your site will launch. However, I encourage you to pace yourself and enjoy these reflections. I hope you will find increased clarity and fresh connection with your brand. If you feel stuck or have any questions, simply reach out. I'm here to support you.

Sincerely,

– Yian.


REFLECTION EXERCISES

SECTION 1

Brand identity →

Client letter →

Biography →

Projects →

SECTION 2

Services

Methodology (optional)

Process (optional)

SECTION 3

Press & Awards

Testimonials

Pricing (optional)

FAQ (optional)

Q&A (optional)


SENDING ASSETS

How to send your portfolio photos to me

How to send me your logo

How to send me your signature (optional)

Tips on working with a photographer for a lifestyle photography session (optional)


FOLLOW UP STEPS

Lead magnet (optional)

Client questionnaires (optional)

How to connect your social media accounts (optional)

How to connect your Mailchimp account (optional)

How to pay for website billing